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Ryan gave me a heads up about a new tab in Google Webmaster Tools called "Links". I normally login to Google's Webmaster tools about every other day to check on the basic stats of our company website, as well as this site, so I was surprised I hadn't seen it yet. But sure enough it's there! This new feature shows you the number of other websites on the Internet that are linking to your site. You might say, "but kevin I can already get this information by typing in 'link:www.kevinsouthworth.com' into Google's search bar!" and you would be partially correct ;) When you add the "link:" prefix to your domain searches Google does show you *some* of the incoming links to your site, but not all (Google doesn't really say why they don't show all links this way, but they don't). The new Google Webmaster Links page shows you the *actual* number of incoming links that Google knows about for your website, which is normally a LOT more than if you just use the "link:" prefix.